FW23 BOSS MILAN FASHION SHOW
Creative direction & execution of teaser content
"Highlighting the commitment to a more sustainable future of fashion, BOSS Techtopia transported their guests to the future with a workplace environment that seamlessly integrated technology while keeping human needs front and center. Guests passed through a hall of life-sized holograms offering multilingual greetings.
They were invited to go into different tech-glass workspaces, each one created for specific activities and tasks."
Creative direction & execution of teaser content
"Highlighting the commitment to a more sustainable future of fashion, BOSS Techtopia transported their guests to the future with a workplace environment that seamlessly integrated technology while keeping human needs front and center. Guests passed through a hall of life-sized holograms offering multilingual greetings.
They were invited to go into different tech-glass workspaces, each one created for specific activities and tasks."
boss-fw23-techtopia_01
boss-fw23-techtopia_02
boss-fw23-techtopia_03
GENERIC LOOK & FEEL
Instore Signages, POS, SAVE THE DATE, screen and invitations
Instore Signages, POS, SAVE THE DATE, screen and invitations
FW23 BOSS Milan Fashion Show intro card
DIGITAL INVITATIONS & SAVE THE DATES
Template creation
Template creation
Clean plate
Invitation
Save the Date
GENERIC TEASER CONTENT
Date announcement
Storyboard
Date announcement
Storyboard
1 - Transparent thermoplastic square in a zero gravity environment.
2 - Circuits are starting to light up, in form of small light dots and connection lines.
3 - The message starts being build.
4 - Finishing with the BOSS logo.
SENSORY ROOM TEASER CONTENT
Room announcements
Concept overview
Room announcements
Concept overview
Sensory_Room_Eco/Nature
Sensory_Room_Sound
Sensory_Room_Fragrance
ECO/NATURE, SENSORY ROOM - TEASER 1
Storyboard
Storyboard
1 - Starts out with an empty glass cube.
2 - Ivy grows in a controlled environment.
3 - Ivy overtakes/fills glass cube.
3 - Followed up by circuits, spreading thoughout the glass.
5 - And forming the message.
6 - Ending on the BOSS Logo.
SOUND, SENSORY ROOM - TEASER 2
Storyboard
Storyboard
1 - Starts out with an empty environment.
2 - Particles of the surface start vibrating.
3 - Close up of the vibrating particles.
4 - Close up reveals the message formed by the vibrating particles.
5 - BOSS Logo formed by the riples.
FRAGRANCES, SENSORY ROOM - TEASER 3
Storyboard
Storyboard
1 - Flowers grow in a controlled environment.
2 - Spores and scent start to spread in the environment.
3 - Circuits start spreading throughout the glass.
4 - Close up, shifting the focus between the flowers and the circuits.
5 - Close up of the glass, where the circuits are spreading, and the message is being build.
6 - Finishing with the BOSS logo.
ECO/NATURE, SENSORY ROOM - TEASER 1
SOUND, SENSORY ROOM - TEASER 2
HUGO BOSS AG © 2023, all rights reserved.